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Yuga Labs, a renowned web3 lifestyle, media and digital assets incubation company that created the Bored Ape Yacht Club, Mutant Ape Yacht Club and other related non-fungible token projects, has announced plans to host its much-anticipated annual non-fungible token event ApeFest. The NFT annual event “ApeFest 2025” will be held at The Conrad Hotel in Las Vegas, Nevada, on October 24, 2025.
NFT Event ‘ApeFest’ Is Happening Next Week
In an October 18 blog post, Greg Solano (Garga.eth), the co-founder of Yuga Labs, confirms ready plans for its highly anticipated annual non-fungible token event, ApeFest. Yuga Labs, the primary organizer of ApeFest, a blockchain technology company that creates and manages non-fungible token collections and gaming projects. It is home to the famous Bored Ape Yacht Club, Mutant Ape Yacht Club, and Bored Ape Kennel Club NFT collection.
The journey continues.
ApeFest Vegas bound. pic.twitter.com/n4kHoCITVZ
— Bored Ape Yacht Club 🍌 (@BoredApeYC) October 17, 2025
Yuga Labs is building the Otherside metaverse, a platform that combines elements of online games and virtual worlds, with its NFT holders playing a central role. The company is also developing gaming experiences, such as the Dookey Dash game, to engage its community and explore the capabilities of web3 gaming. It focuses on building a community around its projects through storytelling and exclusive events for its NFT holders.
Yuga Labs anticipates hosting its third annual NFT event, ApeFest, this coming week. ApeFest is an annual event hosted by Yuga Labs for holders of the Bored Ape Yacht Club NFT collection. This event brings exclusive celebrations for the NFT community that include parties, musical performances by major artists, and exclusive access to new projects and experiences, such as the Otherside meta-universe. It will bring together over +2000 attendees from different parts of the world.
BMW & Yuga Join Hands For ApeFest
In his latest blog post, the Yuga Labs co-founder Greg Solano has announced that they have partnered with BMW, a world-renowned manufacturer of luxury automobiles and motorcycles, for the ApeFest 2025. BMW first attended ApeFest Hong Kong in 2023, where the car company brought out a BMW i5 M60 for a digital light show experience that let Apes project their primates onto the car.
Third year running that we partner with @BMW at ApeFest. An incredible partner for the club.
See you all at ApeFest. https://t.co/t1CkoZdcFj
— Garga.eth (Greg Solano) (@CryptoGarga) October 17, 2025
Then, in 2024, BMW aped in even harder, launching the Bored Ape Bimmer Club, releasing a line of BMW x BAYC merch, inviting community members to go for the ride of a lifetime in a BAYC-themed mixed reality race that was anything but boring, and even collaborating with BAYC member Rida to create a 1/1 “ApeMobile” worth nearly $100,000 that’s now owned by BAYC member Weidner Dennis.
In the meantime, Yuga Labs and BMW have not laid out their plans for this year’s event. From past events, people expect BMW to provide interactive experiences connecting their physical vehicles with the digital world of Bored Apes. This includes an “Ape Car,” where attendees can personalize a physical BMW with their own Ape through projection mapping and a mixed-reality driving experience where a virtual world with BAYC elements is overlaid onto a physical one.
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